Company News

August 2011 – Jaroff Design and Mison Concepts is immersed this summer in bringing new luster to a trio of early 20th century Broadway playhouses: the Booth Theatre, St. James Theatre and Walter-Kerr Theatre. Combining form and function, our custom-made, high-end soundproof engineered doors will enliven the ambience of the theaters and enhance patrons’ experience while keeping the landmark status of each venue and paying homage to their original architectural designs. We are honored to have been appointed for these projects and to work on each in collaboration with two of Broadway’s renowned organizations, the Shubert Organization and Jujamcyn Theaters. It is an exciting and busy time for us, with the projects slated for completion by the end of this summer.

Booth Theatre (222 West 45th Street) was opened in 1913 and designed by architect Henry B. Herts. The theatre provides one of the last surviving examples in New York of sgraffito adornment. Booth Theatre is owned and operated by the Schubert Organization and has housed many award-winning plays and musicals including Pulitzer Prize-winning Next to Normal.

St. James Theatre (246 West 44th Street) was built in 1927 and since 1978 has been owned and operated by Jujamcyn Theatres. The theater has been home to many famed musicals, dramas and comedies including Gerwshin’s Tony Award-winning The One and Only.

Walter Kerr Theatre (219 West 48th Street), designed Herbert J. Krapp, was built from start to finish in just 90 days in 1921. The theater is owned and operated by Jujamcyn Theaters and has housed six Tony Award-winning plays including Angels in America.

The Shubert Organization has been at the forefront of the American theater since the start of the 20th century and currently owns or operates seventeen Broadway theaters, one Off Broadway theaters, and three theaters outside New York City. Jujamcyn Theaters, founded in 1956, owns and operates five theaters on Broadway – the St. James, Al Hirschfeld, August Wilson, Eugene O’Neill, and Walter Kerr.

March 2011 – While the David Yurman Townhouse on Madison Avenue continues to receive awards (thank you International Interior Design Association, General Electric Edison Awards and Association of Retail Environments), our two new contributions to Madison Avenue retail have debuted in time for spring fashion fever – a mirror-finish stainless steel and custom glass staircase for Michael Kors’ flagship NY store, and sophisticated bronze facade with brass trim for Swiss watch-maker Hublot’s first New York boutique. The close-up-ready professional photos are on their way, but till then, keep an eye our blog and Flickr pages for updated photos for the rest of the month.

December 2010 – At an awards ceremony held earlier this month at the Guggenheim Museum in New York, Interior Design Magazine named architects Gabellin Sheppard Associates and the David Yurman Townhouse as winner of the Best-of-Year 2010 Award for Best Retail: Fashion project. Joe Jaroff and the entire team here extends their congratulations to the designers, as well as all the other contractors, vendors, and client visionaries who contributed to the success of the project.

May 2010 – The David Yurman Townhouse, the first flagship store for this renowned jewelry designer, opened to rave reviews. The Madison Avenue boutique is sheethed in a faux-Corten steel and etched glass facade by Jaroff Design & Mison Concepts, Inc.. The interior also features our blackened stainless steel trim. For full details on the project, read the press release and then click to Flickr to see the beautiful project portfolio by Paul Warchol.

February 2010 – This month’s Vanity Fair and Interior Design both feature the renovated Surrey Hotel, including images of the custom painted-black aluminum and glass marquee fabricated and installed by Jaroff Design & Mison Concepts. Check out our Flickr album for pictures of this and other Jaroff Design marquees.

November 2009 – After years of joking about making a “walking tour” of our company’s work in New York City, Google Maps has helped us make a virtual one. Please check it out, and see all the places you’ve already seen our work before: Jaroff Design & Mison Concepts’ NYC Landmarks. A new one to add to the map: The Surrey Hotel! This Beaux-Arts gem has just completed a $60 million rennovation, including a new marquee by Jaroff Design & Mison Concepts, and is now open for luxury business. In addition to the opulent hotel, the marquee can lead you to Daniel Boulud’s Michelin-star rated Cafe Boulud.
We have photos of St. John’s Flame installed atop the D’Angelo Center on our new Flickr page. Please feel free to check it out there while we work on adding them here.

October 2009 – The October 4th unveiling of Joseph Jaroff’s sculpture for St. John’s University’s new D’Angelo Center is announced to New York, sculpture, design & education press – click to read the full press release. Also, we have sneak preview images up on our blog, for those who can’t wait.

September 2009 – Jaroff Design & Mison Concepts is getting ready for another busy season of high-profile projects. St. John’s University’s newly named D’Angelo Center will be unveiled October 4, 2009, with Joe’s original sculpture atop the belfry. The eagerly anticipated, revamped Surrey Hotel opens in October as well, with our classically elegent custom marquee welcoming guests to the luxurious main lobby. Look out for pictures of both projects in the coming weeks.

July 2009 – Joseph Jaroff is awarded a sculpture commission to produce a symbolic bronze flame for St. John’s University. The Olympic cauldron-style torch will sit high atop a tower at the Student Union, where it can be seen from across the picturesque Queens campus. The sculpture will be unveiled in September for the start of the academic year.

June 2009 – The High Line park opens in New York City, a project that we are proud to have supported through our in-kind donation of design services to help realize Spencer Finch’s artwork, The River That Flows Both Ways. Joseph Jaroff engineered a solution to install 700 colored glass panes into rusted mullion windows that border the track, and then our team oversaw the complex process. Read the New York Times’ coverage of the artwork, the overall project and see sponsor Creative Times’ photo diary of the installation process.

May 2009 – Joseph Jaroff becomes nationally certified by the NABCEP as a qualified Solar Photovoltaic Installer. Company website is optimized by Wrdesigns, offering new search capabilities, newsletter sign-up and technical articles for our visitors.

April 2009 – Joseph Jaroff joins US Green Building Council of Long Island.

January 2008 – Company announces its Green Design Initiative, promoting sustainable design principles and offering our clients new green technologies that will benefit their building and the planet.

October 2008 – The new site is launched, designed by the Bill Smith Group. Jaroff Design commissioned to create private art gallery for contemporary collector’s country home.

December 2007The Weill Greenberg Center, NY named Best of Year – Health Care by Interior Design Magazine.

June 2007The Weill Greenberg Center, NY named one of top 10 Completed Projects by New York Construction Magazine.

April 2007 – Mison Concepts featured in annual Kips Bay Decorator Show House by designer Eve Robinson.

January 2007The Weill Greenberg Center at Weill Cornell University Medical Center in New York opens. Jaroff Design worked in collaboration with Polshek Partnership Architects to design corten-steel lobby walls and donor panels for 20-story building

Company News